You are using an outdated & insecure version of Internet Explorer. Certain features of this website will not function correctly. Please consider upgrading.
Team Habana is a sports leadership academy for young people aged 16 – 21 using the philosophies of Rugby World cup winning Springbok legend Bryan Habana. Team Habana is designed to develop community sports leaders in London and Cape Town, with the aim of increasing their confidence and competence in a range of leadership behaviours so they can lead sports projects in their communities.
We engaged Bryan Habana and The Change Foundation when we heard of Bryan’s plans to create ‘Team Habana’ as his first foundational program. As an agency that strongly believes in skills development, we knew that we wanted to be a part of this project. Our challenge was to design the brand and visual language to best communicate to stakeholders, possible funders and the actual program attendees the importance but also the energy behind Team Habana.
We designed and developed a strategic brand for Team Habana, that we feel encapsulates not only the programs core message “Train to lead, lead to change” but we also built an emotional connection around the brand through the layered visual language we designed.
We worked with Bryan and The Change Foundation to understand what was needed to launch the program. We designed posters, advertising, banners, shirts, notebooks, tote bags, corporate identity materials, and the launch website.
While Bryan launched both the United Kingdom and South African programs in person, we were tasked to create a format of the brand and materials that could be used to attract a possible funding partner for the program. We worked alongside The Change Foundation to develop various elements that could be used in the key meetings in order to gain the right attention for the program.
Both of the inaugural Team Habana programs have been successfully completed in the United Kingdom and South Africa. We look forward to hearing more about the program and its successes in the future.
“Wonderland Collective created an incredible, youthful looking brand that totally encapsulates our mission to raise tomorrow’s leaders. I would highly recommend them for any brand and design work.”