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GGH is a private equity firm backed by Greenoaks Capital, a venture capital company that makes long-term concentrated investments in fast-growing internet businesses like Deliveroo, globally. GGH currently invests in emerging market insurers. It has a hands-on approach that leverages deep expertise and an innovative approach to build insurers that are truly unique, industry-defining and life-changing for their people and customers.
GGH suffered from having a brand that was too closely associated with their initial fund and not representative of their approach whilst also lacking a system that brought together the data from all of their functions, namely: hiring, project management, and financial information services.
Wonderland Collective was asked to rebrand the private equity firm away from Greenoaks Global Holdings and into GGH; create an internal platform that integrates their hiring, project management and financial information services; and create high-performing consumer-facing websites for their three emerging markets insurers – Ensure (Nigeria), TPL Insurance (Pakistan) and Prime (Rwanda).
We first rebranded GGH by creating a mark that showcased their aggressive, hands-on management approach whilst also symbolising two entities joined together to create growth and upward movement like what is seen on a company’s stock ticker.
Wonderland Collective first tackled the external corporate website, transforming it from a makeshift Squarespace site into a more comprehensive WordPress platform that better showcases their hands-on, modern and emerging market approach.
Wonderland Collective then designed and developed an internal dashboard for GGH to have an overview of their portfolio’s hiring, project management, and financial information. We performed extensive discovery sessions with GGH to comprehensively understand their requirements. Wonderland then created black and white UI wireframes of the platform which were then accepted before colour design and development occurred.
The result is an internal platform that is on-brand, easy to use and expressly functional in terms of displaying the overall working health of each company in the portfolio.
“We have worked extensively with Wonderland Collective over the past 12 months on our company website which they designed and developed for us. We also commissioned them to build a powerful, multi-integration, internal platform for our collection of companies to communicate, share training and develop core decisions with. This has been an incredibly complex undertaking and Wonderland Collective developed the strategic flow and scope of the portal which then progressed to the design and build portion of the project. Their technical experience and involvement in the project has been incredibly valuable and their team has been dedicated and friendly, transparent and clear on communication around timing. They’ve gone over and above on the final delivery We have also worked extensively with them on three of our stakeholder company websites which are all fantastic. The relationship has gone past just client-vendor to personal relationships which involve bouncing ideas in the technology space off each other”. Viv Diwakar, GGH Head of Technology.