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Digital Alchemy. Human Experiences.

The Client

Frövi design and build innovative, distinctive furniture with signature bold colour, created through the best of British craftsmanship. Founded in 1976,  Frövi have an inherent insight into British culture, but are also influenced by the ingenuity of Scandinavian style.


Our Challenge

As part of our Studio Aura acquisition, we welcomed Frövi to the Wonderland Collective family. We were collectively commissioned to work with Frövi on their brand identity, communication tools, product launches, product development and website projects.

British design with Swedish tones


Our Solution

The evolution of Frövi took years. We worked with the brand to develop an identity that would elevate itself in the marketplace whilst still have longevity for years to come. We developed a brand visual language that communicates beautifully throughout their materials and ensures to support their products in terms of its positioning.


Furniture for Social Spaces

Workspaces are now much more than places where people work – they should be social environments that stimulate success. Frövi’s furniture contributes to spaces that excite and inspire – supporting peoples’ agile working practices today and into the future. The work we delivered for the brand speaks to their core message and brand values.


Understanding the British Market

Frövi the British furniture company with a name inspired by Scandinavian design. Founded in 1976, they have an inherent insight into British culture, while influenced by the ingenuity of Scandinavian style. This was key in defining the brand and bringing it to life in the various product launches we delivered for it.

A tactile brand experience


A digital home for the product line

Whilst Frövi builds products that exist in the real world, a key part of their strategy as a brand, is to ensure that buyers and designers have access to their complete product line and necessary product information. We designed and built a website that showcases each product individually, but also communicates the ability to mix different products together to create a social space for the environment.


Responsive Magic

By understanding Frövi’s previous website data we knew that designing and building a ‘mobile-first’ approach to their website was essential. We undertook various testing to ensure this was delivered.

Frövi Online


The Annual Catalogue

We worked on several annual product catalogues with Frövi. They were a massive undertaking in terms of the product organisation and listing. We believe they truly are a collectors item that the UK interior design industry screams for every year.

10 years

We've created Frövi's product catalogue for 10 years.

2 secs

The new site loads in 2 seconds where the old site loaded in 7 seconds.

7 types

We've had to communicate the value proposition of 7 different types of furniture.


“We have worked with Wonderland for many years. They helped us define who we are as a brand and we are grateful for their input.”

Roy Dunham – CEO, Frövi