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With the advent of technology like Augmented Reality and Virtual Reality, story telling in the Architecture and Design field is poised to be more immersive and magical than ever.
Fintech has become a buzzword and a darling of the startup world. Disruption of traditional financial services is a reality with behemoths like TransferWise and Revolut taking the lion’s share of the limelight.
It’s a common misconception that User Interfaces are the same as User Experiences – too often we see it called UX/UI when people in the industry know that the user interface is merely a part of the overall user experience.
As a company that specialises in it, we’re lucky that our clients are paying more attention to user experience and customer-centred design. These companies are engaging in this exercise because the market is more saturated than ever with marketing messages; the average human being encounters up to 10 000 pieces of marketing every day.
We all agree that customers are important to our respective businesses, but over at Wonderland Collective HQ – we reckon customer success is the most important metric. Ultimately, we’re entering the age of the customer.
When we first meet up with potential clients they ask us what makes us different, apart from our work which speaks for itself. We create digital alchemy and human experiences. Part of that human experience is having a deep understanding of humans – in this case, it’s the customer.
Picture it: It’s the day before the end of the world. We all know that the meteor is going to hit Earth and wipe humanity out. We’ve tried everything: sending people up to space Armageddon style, shooting the thing, pushing it onto a different trajectory, the works. No dice. Humanity is done for. We’re sitting […]
It’s often said that technological advancements like Blockchain, and specifically cryptocurrencies, are a solution looking for a problem. What this epithet illustrates is that the best products are a soothing balm for the pain of the customer. Great marketing, then, is the microphone which amplifies both the customer pain as well as the brand’s solution.